Laos beef jerky

Role: Art director | Graphic designer

Objective: Led design and art direction for Laos Beef Jerky, building a bold and culturally grounded brand identity from the ground up. The goal was to fuse modern minimalism with traditional Lao influences resulting in a system that felt both heritage-driven and visually fresh.

I designed the logo to reference the product’s origins and handmade quality, using custom typography and illustrated elements to bring personality and story into the brand mark.