Brightline
Role: Art director, Graphic design lead
Objective: Along side our Marketing team, I led the creative vision and execution across every touchpoint. From brand guidelines to real-world campaigns, I scaled the system to support internal teams, healthcare partners and national marketing efforts.
Art directed and designed visual elements for Brightline’s brand video, partnering closely with Big in Japan creative studio to bring the brand’s tone to life. Helped shape the narrative and visual language ensuring the final piece felt warm, credible and distinctly Brightline across illustration, typography and motion. The video served as a flagship brand asset across marketing, partnerships and internal onboarding.
brand evolution
Evolving Brightline’s brand was a mix of design, strategy, and a lot of collaboration. Worked across product, research, and marketing teams, using D-Scout for A/B testing and focus groups to shape a cohesive brand system.
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Brightline's child-friendly color palette, approachable typography, and logo applications that convey warmth and trust, aligning with our mission to support children's mental health.
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Understand how Brightline's communication embodies a compassionate and supportive tone, reflecting our commitment to providing accessible and empathetic mental health care for children and families.
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Brightline's brand comes to life across various platforms, including our user-friendly digital interfaces, informative resources for parents, and engaging marketing materials, ensuring a consistent and supportive experience for families seeking care.
website rebrand
At Brightline, I led the development of the brand identity, including the brand book, website, and marketing materials, ensuring cohesive messaging across all touch points. Collaborating on content strategy, UX, and visual design, I delivered an engaging website experience while overseeing creative direction with external agencies to maintain market alignment. Leading a team of designers, I streamlined workflows, implemented a creative brief process, and developed innovative solutions that increased revenue and brand awareness. Key projects, such as the brand video and website relaunch, were successfully executed with stakeholder approval, driving consistency and growth.
OOH campaign
