Brightline

Role: Art director, Graphic design lead

Objective: Evolve the brand’s identity in the mental health sector for kids, teens and families. Creating a brand that balanced warmth and credibility. Refined brand guidelines, marketing materials, and digital assets to create a cohesive and scalable system across patient, provider, and internal communications.

brand evolution

Evolving Brightline’s brand was a mix of design, strategy, and a lot of collaboration. Worked across product, research, and marketing teams, using dscout for A/B testing and focus groups to shape a brand system that actually worked—scalable, thoughtful, and built to last.

Brightline's child-friendly color palette, approachable typography, and logo applications that convey warmth and trust, aligning with our mission to support children's mental health.
Understand how Brightline's communication embodies a compassionate and supportive tone, reflecting our commitment to providing accessible and empathetic mental health care for children and families.
Brightline's brand comes to life across various platforms, including our user-friendly digital interfaces, informative resources for parents, and engaging marketing materials, ensuring a consistent and supportive experience for families seeking care.

Animation
Stickers
Social graphics
Product screen

website rebrand

At Brightline, I led the development of the brand identity, including the brand book, website, and marketing materials, ensuring cohesive messaging across all touch points. Collaborating on content strategy, UX, and visual design, I delivered an engaging website experience while overseeing creative direction with external agencies to maintain market alignment. Leading a team of designers, I streamlined workflows, implemented a creative brief process, and developed innovative solutions that increased revenue and brand awareness. Key projects, such as the brand video and website relaunch, were successfully executed with stakeholder approval, driving consistency and growth.