Sweet Debbie & Ritz Catering
Role: Brand designer + Art direction
Scope: Logo design, Brand strategy, Visual identity
Objective: Create a visual identity that feels personal, trustworthy, and memorable. Design a logo anchored in the couple’s passion for food and family gatherings.
logo design
The logo was built around a bold, character-rich font that makes an immediate impact across mediums, from menus to signage to social. To emphasize the catering service, we paired the type with a hand-and-tray illustration, grounding the identity in food and hospitality. The result is a mark that balances personality with strength, capturing the warmth of a family-run business while clearly communicating its role as a trusted catering service.
Research & Inspiration – Looked at grassroots eateries, handwritten signage, and family-centered food culture to guide a warm, approachable aesthetic.
Logo Iterations – Explored multiple logo directions, from illustration-based marks to bold wordmarks, refining toward a system that felt authentic and timeless.
Brand System – Extended the identity into collateral including punch cards, illustrations, and event signage, ensuring flexibility for both small-scale and community-driven touchpoints.
Art Direction – Crafted a visual story that celebrates food, connection, and tradition, positioning the brand as a trusted neighborhood staple.
Logo exploration & Mood board design
