PENCILS OF PROMISE
Role: Sr. Graphic designer
Team: Copy writer, Catherine Sanderson + Creative director, Dr. Woo
Objective: Design the visual identity for Pencils of Promise’s 10th Annual Gala, creating a cohesive and impactful brand system for the event. Develop the logo, branding, and marketing assets to unify the experience across print, digital, and on-site materials.
Lead art direction and designed branded graphics, experiential venue design, stage visuals and printed materials to create a cohesive, immersive atmosphere. The design elevated the experience for high-profile guests, including celebrities and influential leaders, who filled the venue in support of the cause.
Successful design lead to raising over $2 million to further educational initiatives at Pencils of Promise.
Pencils of Promise 10th Anniversary Gala
Role: Lead Designer, Environmental & Event Branding
I transformed space into story leading the creative and design for Pencils of Promise’s 10th Anniversary Gala at Duggal Greenhouse. This was more than an event, it was a visual reflection of mission, energy, and celebration.
Site strategy – Scoped the greenhouse layout to highlight key moments: entrance, stage, signage, and flow. Designed paths that guided guests through storytelling “moments” while ensuring visual impact from every angle.
Visual narrative – Brought the theme "Beyond the Ordinary" to life through large-scale graphics, layered materials, and intentional signage. Each element—from entry treatments to wall graphics—reinforced the brand’s commitment to elevating educational experiences.
Environmental branding – Crafted stage treatments, branded backdrops, wayfinding, and immersive elements that balanced elegance with energy—all with a grounded design sensibility.
Atmospheric storytelling – Everywhere someone looked—tablescape, banner, directional sign—they saw Pencils of Promise’s mission in a new light, with layers of visual depth that underscored their global impact in Guatemala, Ghana, and Laos.
Pre-show venue site
honoree digital & print graphics
The evening celebrated an incredible lineup of honorees who embody the spirit of "Beyond the Ordinary" through their inspiring contributions and achievements:
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Honorary Event Chair, lent his voice and influence to amplify the mission of providing access to quality education for all.
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Vanguard Award recipient and Pencils of Promise founder, was honored for his groundbreaking work in reshaping global education.
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Creative Director, elevated the event’s artistic vision, blending his iconic tattoo design aesthetic with purpose to create a memorable experience.
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Guest Pastry Chef, showcased her renowned Milk Bar creations, adding a sweet finale that perfectly capped off the evening.
