Lord & Taylor
Role: Graphic designer, editorial design
Team: Lord & Taylor creative team
Objective: At Lord & Taylor, I worked alongside the creative team to concept and design OOH campaigns that brought a modern edge to the heritage brand. From subway takeovers to street-level displays, we translated seasonal narratives into bold, fashion-forward visuals designed to stop people in their tracks.
I also designed for The Men’s Scene, a magazine and digital editorial platform highlighting style guides, interviews and seasonal trends. Balancing content and commerce, I brought editorial layouts to life across print and digital, shaping a cohesive experience.
Lord & Taylor rebrand, 360 campaign -Grand central take over NYC
Subway Takeover for "The Dress Address"
This campaign reestablished Lord & Taylor as a key part of NYC’s cultural landscape, positioning “The Dress Address” as a must-visit destination. The subway takeover launch was held at the iconic Grand Central station in NY. This campaign connected the refreshed brand with New Yorkers through immersive and vibrant visuals.
grand central station, New york -subway take over
